Recently there has been a Twitter user that has decided to ruin whole weeks and months’ worth of spoilers for Emmerdale. Before this, he would release pictures and general spoilers that magazines would get a bit early. Now, things have changed. The spoilers being released through this account are detailed, they are purposely being misleading with their spoilers and getting rude after people ask him why he does what he does. His source somehow is letting him know everything, and he has no problem breaking embargos to increase his Twitter numbers.
Why is this a problem? Why is this bad? Read on to learn more!
Why Releasing Full Blown Spoilers Is Bad
Ruins the Surprise
I’m someone who doesn’t mind little clues. Little winks of what is to come. When spoilers spell out the whole scene or entire episode, that ruins everything. What is the point of watching? The point of spoilers is to entice us to watch. When someone spells out exactly what will happen, it ruins everything. What’s the point of watching? Why even give a damn about the show if you are going to tell us everything? It sucks, and I hate when people do this.
For instance, if the Robert and Aaron reunion is spoiled outright that ruins the sparkle and the fun ono not knowing it is coming. What if Nell’s endgame was completely spoiled? It would have been a boring episode. I had a fun time watching all of that unfold. It was fun analyzing all the little things happening that lead to that point. It had a sparkle and sense of fun. If that were entirely ruined, we wouldn’t have had such a great time.
Effects the Digital/Social Media
The amount of time and affect the team that promotes and writes Emmerdale is numerous. They put a lot of work into the show so the actors and production crew can bring it to us. Spoiling all that hard work is cruel. The digital and social media team have to build up spoilers and put together their media to entice us to keep watching the show. When spoilers show up and ruin that all that hard work goes out the window. It isn’t fair to them considering they are just trying to do their job.
As someone who went to school for marketing and corporate communications (humble brag), I know how much work goes into planning to promote. It is an intricate plan that is set up weeks in advance. Along comes some small person running all the hard work? I’d be pissed and upset that all that work is gone and I’d be wondering if the team should even try again if this person will just ruin all that work next month.
Effects Reporters and What They Get Paid to Do
This one is a harder sell, but it doesn’t make it any less relevant. Writers like Duncan Lindsay at The Metro rely on using those small spoilers to write their articles. I’m not a fan of him, but I respect the fact that is his job. When things are ruined that takes away work for him and others and then makes it harder for the show to promote itself outside of social media. It is choking an avenue of advertisement. It is also making it more difficult for the websites to get those clicks and get us to pay those magazines. In a dying industry, print media fans not buying soap magazines for spoiler’s ruins things for reporters. Jobs disappear. That’s not cool. As much as I hate the British press and the way they promote Emmerdale (Mostly how they write about Robert) I still read it because it gets me thinking about theories and makes me want to see what happens next. Spoilers online ruin that.
Some people enjoy spoilers that tell everything. That makes them ready for the worst instead of being blindsided. Which I understand. I have been blindsided by a lot of drama this past year (on the show and in real life but I can’t control either). However, I’m going to get all Spock on you right now, the needs of the many outweigh the needs of the few. The many don’t want that type of spoilers, and sometimes one has to make a decision to find those spoilers another way. I know what you are thinking, ‘Just don’t look!’ or ‘You can’t tell me what to do!’. True. I could block this person. I can keep to myself. However, I know that I will still see the spoilers somewhere else. I also refuse to silence myself to make someone else feel better. I’ve done that a lot in my life and now I’m letting that thinking good now. My words and thoughts matter just as much as anyone else’s in this fandom. I say that spoilers that go too far hurt more than help a fandom get through a storyline. I hope for the fandoms sake this person can move what he does to some other place and let people enjoy the show.
What do you think? Tell me below, tweet me or leave me a message @AmandaJ718! Until fandoms next crisis, I’ll see you all around in Emmerdale.